Rollout is defined as a business showing a new product for the first time.noun
An example of a rollout is when a company introduces a new line of shoes.YourDictionary definition and usage example. Copyright © 2013 by LoveToKnow Corp.
- Business the introduction of a new product
- Football a play in which the quarterback moves laterally in preparing to throw a pass
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- The inauguration or initial public exhibition of a new product, service, or policy: The manufacturer's rollout of the new jet is scheduled for next month.
- Football A play in which the quarterback runs toward a sideline after receiving the snap with the intention of passing the ball.