rollout

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Rollout is defined as a business showing a new product for the first time.

(noun)

An example of a rollout is when a company introduces a new line of shoes.

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See rollout in Webster's New World College Dictionary

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noun

  1. Business the introduction of a new product
  2. Football a play in which the quarterback moves laterally in preparing to throw a pass

See rollout in American Heritage Dictionary 4

noun
  1. The inauguration or initial public exhibition of a new product, service, or policy: The manufacturer's rollout of the new jet is scheduled for next month.
  2. Football A play in which the quarterback runs toward a sideline after receiving the snap with the intention of passing the ball.

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© 1996-2013 LoveToKnow, Corp. All Rights Reserved. Audio pronunciation provided by LoveToKnow, Corp.