- designating or of goods produced less expensively through large-scale manufacturing and marketed to a broad range of consumers, as through large retailers
- designating or of a smaller, less expensive paperback book intended for sale at drugstores, supermarkets, newsstands, etc., as well as at bookstores, and typically measuring about four inches wide by seven inches high
to manufacture a product on a large scale and market it to a broad range of consumers
Also written mass market
Of, relating to, produced for, or marketed to a large, diverse group of consumers: a mass-market paperback; mass-market appeal.
transitive verbmass-mar·ket·ed, mass-mar·ket·ing, mass-mar·kets
To produce or market as a mass-market product or service.
(comparative more mass-market, superlative most mass-market)
- Of or relating to a product that is produced in large numbers, and is designed to appeal to many different people