mass mediummass medium
nounpl. mass media
A means of public communication reaching a large audience.
(plural mass media)
- Any means of public communication that reaches a large audience
- The movie is to dramatic representation what the book was to the manuscript. It makes available to many and at many times and places what otherwise would be restricted to a few at few times and places. The movie, like the book, is a ditto device. TV shows to 50,000,000 simultaneously. Some feel that the value of experiencing a book is diminished by being extended to many minds. This notion is always implicit in the phrases "mass media," "mass entertainment""”useless phrases obscuring the fact that English itself is a mass medium. "”Marshall McLuhan in "Classroom without Walls", Explorations in Communication