Prosumer definition

(buzzword) A person in postindustrial society who combines the economic roles of producer and consumer.
noun
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(marketing, of a consumer product) Targeted at serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.
adjective
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(marketing, of a consumer product) High-end.
adjective
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A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower level) professional, or aspiring to such. The target market of prosumer equipment.
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Other Word Forms

Noun

Singular:
prosumer
Plural:
prosumers

Origin of prosumer

  • Blend of producer and consumer, coined by futurologist Alvin Toffler in his book The Third Wave (1980). Concept based on suggestion by Marshall McLuhan and Barrington Nevitt in their 1972 book Take Today (p. 4) that consumers would take on producer roles in mass customization.

    From Wiktionary

  • Blend of professional and consumer.

    From Wiktionary