Prosumer definition
(buzzword) A person in postindustrial society who combines the economic roles of producer and consumer.
noun
(marketing, of a consumer product) Targeted at serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.
adjective
A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower level) professional, or aspiring to such. The target market of prosumer equipment.
noun
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Other Word Forms
Noun
Singular:
prosumer
Plural:
prosumersOrigin of prosumer
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From Wiktionary
- Blend of professional and consumer.
From Wiktionary