The word "marketese" usually serves as criticism against the promotional wording, and often implies that a technical or objective wording would be more appropriate.
marketing + -ese
"marketese." YourDictionary, n.d. Web. 05 December 2018. <https://www.yourdictionary.com/marketese>.
marketese. (n.d.). Retrieved December 05th, 2018, from https://www.yourdictionary.com/marketese
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