Glamour magazine made waves in 2009 with a swimsuit spread featuring model Crystal Renn in a series of retro 1950s swimsuits.
In 1999, EA made waves with a serious investment in internet gaming via their portal, EA.COM.
A similar phenomenon was experienced when Pokemon made waves by crossing the Pacific.
The TLC reality star first made waves with the show Jon & Kate Plus 8, and since that time, whenever the formerly married star changes her look, plenty of press is sure to follow.
Emily Symons as Louise Appleton, who's made waves since she first arrived in Emmerdale in 2001.
