Don't overlook the importance of leveraging social media websites as part of your advertising plan.
France was one of the first countries to start leveraging the power of the Internet back in the 1980s, with its implementation of an online national library.
In other words, strategies for leveraging social media are as diverse as the industries that use it.
Regardless of the source, integrating a forum into your site is the first step to leveraging the truly interactive potential of the web.
December 1993: Newspapers begin leveraging the WWW technology by creating a page on the Internet.