In follow-up advertisements on the Internet and in print, the words "as seen on TV" would identify the product as one previously introduced through an infomercial.
At Monex you might be overwhelmed by the "infomercial" look of the website, but they offer lots of information and guides to help you purchase gold.
The bottom line with all infomercial products is does it work or not?
It makes all kinds of information easy to find - including a Google Map widget, which subtly shows their awareness of web 2.0 media, and their blog is full of helpful informative posts that do not seem like simply an infomercial.
While the testimonies on the infomercial may be spectacular, these three little words show that those same testimonies are the best of the best results.