While iPhone is hyped up as a "fun" phone, don't forget about its practicality.
Local pop culture can by usefully hyped through the Westminster publicity megaphone.
The destruction in Black, which the game was hyped on, can feel completely forced.
The movie was so hyped, so anticipated, everybody has an opinion about it now that the wait is over.
Of course, the root of the segment is not the service itself - though Twitter.com is hyped, it's also acknowledged that the hype comes from sources outside the company itself.
