Greenwashing meaning

grēnwŏshĭng, -wôsh-
The dissemination of misleading information that conceals abuse of the environment in order to present a positive public image.
noun
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Making a point of how environment friendly a company is, when, in fact, nothing is actually done to accomplish that end. Greenwashing is false advertising in order to be more respected in today's world. See EPEAT and greenware.
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Present participle of greenwash.
verb
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Origin of greenwashing

  • green –washing (as in brainwashing) (whitewashing)

    From American Heritage Dictionary of the English Language, 5th Edition