Dead-donkey meaning

In journalistic jargon, a news item of no real significance, usually of whimsical or sentimental nature, placed at the end of a news bulletin or in a newspaper as filler. A dead donkey can often be removed from the programme or publication if a more significant story needs extra time or space.
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Originates from the title of the British sitcom Drop the Dead Donkey. see Wikipedia entry.
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