Copy-sort meaning

(advertising) An advertising research technique measuring individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.

The copy sort results showed few people noticed the company name at the end of the commercial.

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(advertising) An advertising research technique designed to complement the Picture Sort when deconstructing the audience's experience of a television commercial.

Results of the copy sort were more meaningful after we saw the Picture Sorts results.

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