Union battlebus doorsteps BSkyB BECTU is offering advice and recruiting members at BSkyB's Osterley base.
If BSkyB decides that the public's love affair with professional football is cooling down then the results would bring down the whole structure.
And BSkyB claims it has been shown to make viewers more loyal.
Part II concerned BSkyB's conduct as holder of proprietary rights in the UK industry-standard encryption technology for analog satellite TV.
On the key issue of the alleged margin squeeze against rivals we found BSkyB to be around the borderline of anti-competitive behavior.