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The entire project was the brainchild of a small group of visionaries.
Planet Hollywood is the brainchild of businessman and entrepreneur Robert Earl.
Founded by Diane Richardson Ranger (whose first brainchild was Bare Escentuals), Colorscience touts its "skin-beneficial" product line as the most effective on the market.
Rocawear is the brainchild of highly respected rapper Jay- Z, and at his site, you can find everything you need to complete an authentic hip hop look.
It began in 1986 as the brainchild of Bernadette Reiss who still maintains the titles of head designer and owner of Biscotti.
Utility garments like army and carpenter's pants inspired the design, and the first such garments, called bush jeans, were the brainchild of Levi Strauss Company.