signage

Signage is a term that is defined as all of the visual graphics (public advertisements, billboards, etc.) or groups of graphics that communicate information to the public.

(noun)

A row of billboards along a roadway advertising beer companies, insurance companies, lawyers and nearby restaurants is an example of signage.

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See signage in Webster's New World College Dictionary

noun

the signs, collectively, displayed as in a community, often, specif., when graphically coordinated

See signage in American Heritage Dictionary 4

noun
  1. Signs considered as a group.
  2. The design or use of signs and symbols.

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