The retail price of a product, usually when viewed as one of a series of possible competitive prices: expected to release the software below the $50 price point.
(plural price points)
- (marketing) A price, viewed as one of a number of prices for related retail goods.
- Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.
- The big-box stores are selling our $120 price-point items at $99 or less.