Price-point meaning

The retail price of a product, usually when viewed as one of a series of possible competitive prices.

Expected to release the software below the $50 price point.

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(marketing) A price, viewed as one of a number of prices for related retail goods.

Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.

The big-box stores are selling our $120 price-point items at $99 or less.

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