to brand or label improperly
transitive verbmis·brand·ed, mis·brand·ing, mis·brands
To brand or label incorrectly, especially in order to mislead or defraud.
(third-person singular simple present misbrands, present participle misbranding, simple past and past participle misbranded)
- (business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.
- (law) In the law of food and drugs, to convey false or misleading information about a product.
mis- +"Ž brand