The following quotation describes the context of the original usage in the "popular press" in the UK in the late 1980s to disparage anti-racist initiatives. It was used similarly by them to disparage anti-war, feminist, gay rights and other equal opportunities agendas:
2006: Alison M Jaggar, in Feminist Alliances (ed Linda Burns), p. 29 ISBN 9042017287
- As in the United States, multiculturalism was equated with disparaging British and European culture and this theme was taken up with enthusiasm by the popular press who rejoiced in examples of supposed fanaticism on the part of what came to be called the "loony left". In the late 1980s, the Sun, the Daily Mail and the Mail on Sunday ran a seemingly endless series of anti-anti-racist stories. They alleged for instance that left-wing London Education authorities had banned the nursery rhyme, "Baa Baa Black Sheep," along with black garbage bags, and all references to black coffee in staff canteens. Similar reports were associated with councils' plans to multiculturalise London street names. The Sun reported that Hackney council, in East London, was going to transform Britannia Walk to Shaheed-E-Asam Nhagot Singh Avenue.
- Retractions sometimes followed these blatantly false reports but their cumulative impact was to create an atmosphere of immense public hostility to the "trendy" educationalists now believed to be teaching Britain's youth to despise "British" culture.