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focus group definition

focus group

a form of market research in which a small group of people is gathered to engage in controlled discussions and interviews in order to elicit opinions about particular products or services, candidates or issues, etc.

Webster's New World College Dictionary Copyright © 2005 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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focus group Usage Examples

Converse of object

  • hold: MORI has already held focus groups at various locations in England and Wales in order to gather views.
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MLA Style

"focus group." Webster's New World College Dictionary. 2009

  • Your Dictionary. 4 July 2009
  • <www.yourdictionary.com/focus-group>

APA Style

focus group. (2009). In Webster's New World College Dictionary

  • Retrieved July 4th, 2009, from www.yourdictionary.com/focus-group

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