focus groupfocus group
a form of market research in which a small group of people is gathered to engage in controlled discussions and interviews in order to elicit opinions about particular products or services, candidates or issues, etc.
A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.
(plural focus groups)
- Alternative spelling of focus group.
(third-person singular simple present focus-groups, present participle focus-grouping, simple past and past participle focus-grouped)
- To subject ideas to review by a focus group in order to determine the viability of those ideas.