downscale

(do̵un′skāl′)

☆

adjective

designating, of, or for people who are relatively unstylish, not affluent, etc.

transitive verb, intransitive verb downscaled, downscaling

to reduce (something) in size, amount, extent, cost, etc.; downsize

See downscale in American Heritage Dictionary 4

adjective

Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions.

tr. & intr.v. down·scaled, down·scal·ing, down·scales

To reduce in scale; scale down.

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