downscale definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
designating, of, or for people who are relatively unstylish, not affluent, etc.
downscale definition by American Heritage Dictionary
The American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions.tr. & intr.v. down·scaled, down·scal·ing, down·scales
To reduce in scale; scale down.
downscale - Business Definition
The American Heritage® Dictionary of Business Terms Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
- Describing a retailer that offers inexpensive products purchased mostly by consumers of modest means.
- Inexpensive products similar in function to more costly products. For example, a discount store may offer downscale versions of fashion clothing.