down-market

The definition of down-market is made with low quality materials to appeal to buyers looking for low cost items.

(adjective)

An example of a down-market item is a shirt made with low-grade cotton, allowing it to be sold for a very low price.

See down-market in Webster's New World College Dictionary

adjective

Chiefly Brit. downscale

See down-market in American Heritage Dictionary 4

also down·mar·ket

adjective

Appealing to or designed for low-income consumers; downscale.

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