Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
"banner-blindness." YourDictionary, n.d. Web. 11 November 2018. <https://www.yourdictionary.com/banner-blindness>.
banner-blindness. (n.d.). Retrieved November 11th, 2018, from https://www.yourdictionary.com/banner-blindness
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