(plural banner exchanges)
- (Internet) A link exchange scheme where web sites display each other's banners.
banner exchange - Computer Definition
An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. Also called a "banner swap network," some banner exchanges offer a "click exchange," in which credit is given when someone clicks on the ad, not just the impression on the page. See Internet advertising.