ad +"Ž -ware
adware - Computer Definition
- A type of spyware that records search information and forwards it to an advertising agency or market research firm that later uses it to tailor pop-up ads for delivery to users without their knowledge or consent. See also spyware.
- Hardware, firmware, and software as it is advertised rather than as it exists. Unfortunately, truth in advertising is not a given. Always read the fine print and check references, especially for users of similar size, using the product in similar configurations with similar intensity in similar applications. Brochureware is a type of adware that you pick up at a trade show and take with you. See also fine print.
Software delivering pop-up advertisements based on Websites that online users browse. Online users find adware to be particularly annoying, and computer critics maintain that adware often degrades computer performance. It can also track users’ browsing habits and is generally installed without users’ permission.
Claria Corporation, previously called Gator Corporation, a pioneer of such software, said in March 2006 that it was leaving this business by June 2006. Claria officials maintain that they have hired Deutsche Bank Securities, Inc., to sell their adware assets. Claria is now interested in focusing on PersonalWeb, a new service generating personalized Web portals. Previously, Claria’s software came bundled with free products such as the eWallet password-storage program or file-sharing software such as KaZaA.
In Brief. Adware Pioneer to Exit Business. The Globe and Mail, March 23, 2006, p. B13.