White-label meaning

Manufactured products that are sold to organizations that resell them to customers under their own brand name. See white box.
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(marketing) A rebranded product - a generically manufactured product, branded with the marketer's or retailer's trade dress.
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(computing) An unbranded product - a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.
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Describing a non-branded product manufactured by one company and sold by another, especially by a supermarket as a basic or economic alternative to a branded product.
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(music) A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.
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Origin of white-label

  • US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.

    From Wiktionary