(marketing) A rebranded product - a generically manufactured product, branded with the marketer's or retailer's trade dress.
(computing) An unbranded product - a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.
(music) A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.
Describing a non-branded product manufactured by one company and sold by another, especially by a supermarket as a basic or economic alternative to a branded product.
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