White-label Definition

(marketing) A rebranded product - a generically manufactured product, branded with the marketer's or retailer's trade dress.

(computing) An unbranded product - a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.

(music) A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.
Describing a non-branded product manufactured by one company and sold by another, especially by a supermarket as a basic or economic alternative to a branded product.

Origin of White-label

  • US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.

    From Wiktionary

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