Pure-play definitions

A nondiversified investment that is closely correlated with a single industry or line of business.
noun
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A company whose business is restricted to one activity or sector. In contrast, a conglomerate is a business that has many different types of business activities.
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Dealing with a specific category of product rather than a mix of products. It is generally used in marketing to indicate that a company is specializing in one area. For example, "xyz is betting on a pure play in desktop PCs" means that xyz sells nothing but desktop PCs.
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Alternative spelling of pureplay.
adjective
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