Peak-visual meaning

(advertising) The image most recalled by the audience in each crescendo of moment-by-moment pictures, as seen in flow of attention research results.

There was a cluster of images of a little girl that many people remembered seeing in the commercial, but the one of her laughing was the peak visual.

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(advertising) An image most likely to be recalled long after viewing an advertisement and therefore most likely to contribute to a brand’s long-term image.
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