Grassroots meaning

grăs'ro͝ots', -ro͝ots'
People at a local or low level rather than at the center or upper levels of an organization or movement. Often used with the.
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The lowest or most basic level of an organization or movement.

A campaign that started at the grassroots.

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The common people, orig. those esp. of rural or nonurban areas, thought of as best representing the basic, direct political interests of the electorate.
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The basic or fundamental source or support, as of a social or political movement.
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Of or having to do with the grassroots.
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