Glocalization meaning

glō'kə-lĭ-zā'shən
The adaptation of globally distributed goods, services, or publications in order to make them suitable for local needs.
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The modification of imported cultural practices and ideas to conform with local norms.
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(GLObal loCALIZATION) Specializing a website for a particular country by translating everything into that language. It also refers to targeting the site contents to the culture of the country.
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The global distribution of a product or service that is tailored to local markets.
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Origin of glocalization

  • Blend of globalization localization
    From American Heritage Dictionary of the English Language, 5th Edition
  • From Wiktionary