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selling point Definition

selling point

noun

any quality or feature which arouses interest or is used to arouse interest in a product or service

selling point Usage Examples

Converse of object

  • have: The duo are very similar in specifications and have two key selling points: they run Windows Mobile 5 and have built in Wi-Fi.

Adjective modifier

  • unique: Factors such as track record, client base, expertise, unique selling points and media appeal should all be taken into consideration.
  • key: The duo are very similar in specifications and have two key selling points: they run Windows Mobile 5 and have built in Wi-Fi.