salesmanship

Salesmanship is defined as the level of skill you have in convincing people to buy or in persuading people to do something.

(noun)

  1. A worker at a car dealership who sells the most cars month after month is an example of a person with great salesmanship skills.
  2. A manager who successfully motivates a staff to take on and accomplish a project on which they may be reluctant to work is an example of a person with great salesmanship skills.

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See salesmanship in Webster's New World College Dictionary

noun

the ability, skill, or technique of selling

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salesmanship

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