machismo

(mä-chēzˈmō)

1. A strong or exaggerated sense of masculinity stressing attributes such as physical courage, virility, domination of women, and aggressiveness.
2. An exaggerated sense of strength or toughness: “People prefer raw-milk cheese for its subtlety and depth of flavor, not out of some kind of foodie machismo” (Corby Kummer).