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gimmicky
Variant of gimmick
☆
noun
- a secret means of controlling a gambling device
- anything that tricks or mystifies; deceptive or secret device
- an attention-getting device or feature, typically superficial, designed to promote the success of a product, campaign, etc.
- any clever little gadget or ruse
transitive verb
Informal to use gimmicks in or add gimmicks to
Related Forms:
- gimmicky adjective
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
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