any of a genus (Gaillardia) of American plants of the composite family, having large, showy flower heads with yellow or reddish rays and disks
See gaillardia in American Heritage Dictionary 4
(gə-lärˈdē-ə)
noun
Any of several New World plants of the genus Gaillardia in the composite family, having red or yellow florets grouped into large solitary flower heads. Also called blanket flower.