From AstroTurf (“a synthetic substitute for grass"), as wordplay on "grass roots", as in "fake grass roots". Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf." (Henry Young, "Astroturf Lobbying Organizations: Do Fake Grassroots Need Real Regulation", Illinois Business Law Journal, 2 November 2009)
- Present participle of Astroturf.
astroturfing - Computer Definition
Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.