Who Coined the Phrase “It Is What It Is”?

, Staff Writer
Updated June 9, 2021
phrase it is what it is
    phrase it is what it is
    skynesher / E+ / Getty
    Used under Getty Images license

You're not alone if you wonder who should be attributed as the author of the famous saying, "It is what it is." This is a commonly quoted and used phrase that's applicable in a wide range of circumstances. Like the best idioms, it contains more than a kernel of truth that can't be argued with even though it shouldn't be interpreted literally. This saying manages to get across a whole range of emotions in just a few simple words.

It Is What It Is: Origin of the Phrase

Strangely, the exact origin or the moment when the phrase, “It is what it is” was first coined in the English language cannot be pinpointed. You may expect it to originate from a work of literature or poem like many common phrases, such as sayings that are actually famous quotes from Shakespeare or other renowned authors. However, that is not the case.

The earliest known written use of this phrase dates back to just 1949, according to the New York Times. The phrase appeared in a column written by J. E. Lawrence in the Nebraska State Journal.

"New land is harsh, and vigorous, and sturdy. It scorns evidence of weakness. There is nothing of sham or hypocrisy in it. It is what it is, without an apology."

It’s unknown if Lawrence created the phrase; it is entirely possible that this saying was used in conversation before that time. Since then, it has become a common saying in English-speaking countries. It really took off in the 1990s and through the 2000s, and today you hear it frequently in areas as diverse as sports, business and politics.


What Does 'It Is What It Is' Mean?

Though there's no official dictionary definition of the phrase "It is what it is," the idiomatic phrase has a distinct meaning but is not intended to be taken literally. Like other idioms and common expressions, the meaning of this phrase is based on common usage.

  • When someone says "It is what it is," it's often an expression of frustration or resigned acceptance of a situation.
  • It's usually used to answer a question that cannot be adequately answered.
  • It can also be used to justify or acknowledge the reality of one's circumstances.

For example, when someone asks why something bad happened, the person to blame may have already apologized. When there's nothing left to say or no way to answer questions about what happened, "It is what it is" puts an end to the conversation, usually with a shrug. It's another way of saying, "I don't like it either, but there's nothing we can do about it."


Famous 'It Is What It Is' Quotes

Seeing this phrase used in context can help clarify its meaning and illuminate the many different uses this phrase has. Fortunately, there are many famous examples of this phrase being used.

  • In Jerry Seinfeld's 2020 stand-up special 23 Hours to Kill, he waxes poetic about overused phrases like "It is what it is" and "Business is business."
  • New England Patriots head coach and general manager Bill Belichick is well-known for answering reporters' questions with a simple, terse response. He evenly states, "It is what it is."
  • Peter Laviolette, coach of the U.S.A. hockey team at the 2006 Winter Olympics commented on his team's lack of rest by saying, "We're going to do the best that we can. It is what it is."
  • Former White House Press Secretary Scott McClellan said, "It is what it is" after repeatedly answering questions about Vice President Dick Cheney's hunting accident in 2006.
  • George W. Bush reportedly said it when he thought he might lose to John Kerry in the 2004 election.
  • Al Gore had this to say about his loss in 2000: "I strongly disagreed with the Supreme Court decision and the way in which they interpreted and applied the law. But I respect the rule of the law, so it is what it is."

This popular phrase has also been used in books, movies and music, not just in conversation or dialogue.

  • Billy Frolic wrote and directed a 2001 movie titled It Is What It Is.
  • David Coulthard's 2007 autobiography is titled It is What It is: The Autobiography.
  • The hip hop band ABN released a 2008 rap album titled It Is What it Is.
  • The pop band Lifehouse released a 2010 song titled It Is What it Is.
  • Country singer Kacey Musgraves released a song called It is What it Is on her 2013 debut album.

'It Is What It Is' in Other Languages

Similarities to the idea expressed in the expression "It is what it is" can be found in other languages.

  • In Persian, fihi ma fihi means the same thing. It was the title of a famous work by Rumi, a 13th-century writer.
  • In Spanish, the phrase que será, será means "What will be, will be."

The similar, but not identical, Spanish expression is a somewhat more optimistic twist on the idea (and popularized in English by a 1958 Doris Day song of the same name), as it is in future tense and suggests hoping for the best rather than accepting an action that cannot be changed.


Is 'It Is What It Is' Toxic?

Some sources assert that the phrase "It is what it is" really isn't a harmless expression, suggesting that it reflects an outlook of not caring or failing to seek to change negative circumstances. If, of course, one uses the phrase as a way of life, that could pose a challenge to achieving one's potential. It's important not to let a simple saying of acceptance become a motto that would limit one from becoming successful. Think of this phrase as being used to indicate acceptance so that one can move on to better things rather than an excuse to give up.

Accept It and Move On

Though we may never know the full "It is what it is" origin story, it's a very useful saying that can help you move on from a topic of conversation that is going nowhere. It's also a great way to show acceptance of what has happened and a readiness to forge ahead without dwelling on a past that cannot be changed. Now that you are familiar with this idiom, explore some other common expressions and sayings. After all, since no one knows the origin of the phrase, it's time to realize that it is what it is. Use the expression when it makes sense, but add others to your vocabulary to improve your communication skills.