Tara is showrooming juicers in the homeware department because she needs to see them in person before buying one online.
An example of showrooming is looking at a blender at Macy's and then ordering it from Amazon for a discounted price.
- Present participle of showroom.
- gerund of showroom; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.
- Traditional retailers are devising strategies to counteract the threat from showrooming.
showrooming - Computer Definition
Making a purchase on the Web after looking at the same merchandise in a bricks and mortar store. Showrooming is similar to receiving help from a clerk in a small store and buying the same item at a lower price in a big store. See bricks and mortar.