- covert payment, as to a performer on radio or TV, for favorably mentioning or displaying a particular product or brand name
- advertising or publicity inserted into the noncommercial parts of a radio or TV program
Origin of plugolaplug, noun + (pay)ola
Advertising or publicity that is intended for self-promotion and not paid for or underwritten by an independent sponsor: “fourteen minutes of traditional ads and eight of plugola” ( Jessica Benson and Bill Alden )
Origin of plugolaplug -ola suff. ; see crapola .
From plug +"Ž -ola.