- covert payment, as to a performer on radio or TV, for favorably mentioning or displaying a particular product or brand name
- advertising or publicity inserted into the noncommercial parts of a radio or TV program
Origin of plugolaplug, + (pay)ola
Advertising or publicity that is intended for self-promotion and not paid for or underwritten by an independent sponsor: “fourteen minutes of traditional ads and eight of plugola” (Jessica Benson and Bill Alden).
Origin of plugolaplug + -ola, suff.; see crapola.
From plug +"Ž -ola.