plugola Hear it!

plugola definition

☆ plug·ola (plə gō′lə)

noun

  1. undercover or indirect payment, as to a performer, TV announcer, etc., for a commercial favor (as for favorably mentioning or displaying a particular product or brand name)
  2. free advertisement or publicity for someone or something in the noncommercial parts of a radio or TV program

Etymology: plug, + (pay)ola

Webster's New World College Dictionary Copyright © 2005 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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