milline
(mil′līn′)
noun
- a unit of measurement equal to a one-column agate line (of an advertisement) in one million copies of a publication
- the cost per milline of an advertisement
Origin:
mil(lion) + line
See milline in American Heritage Dictionary 4
noun- A unit of advertising copy equal to one agate line one column wide printed in one million copies of a publication.
- The cost of a unit of advertising copy.
Origin:
Origin: mil(lion)
Origin: + line1
.