The University of Georgia Distance Learning program is known as the Independent and Distance Learning (IDL) program, and offers courses through entirely web-based classes and electronic correspondence between professors and students.
There are a number of apps available for Apple iPhone, Blackberry, Windows Mobile and other next generation smartphones that provide all of the features and benefits of web-based movie ticket resources all in the palm of your hand.
Most of these programs have "lite" versions that allow you to log in and use a web-based version if you are near a computer but away from your own, and most smart phones, including Blackberry, have mobile versions of the programs.
Unlike the Yahoo! version that runs within your main Internet browser window (Internet Explorer, Mozilla Firefox, etc.), when you choose to play the free web-based Text Twist on Shockwave, the site opens up a new window.
If your product - whether web-based or physical material - is targeted towards a particular demographic from a different culture, then it makes perfect sense to use the experts in that culture to do your optimizing.