(Macromedia, Inc., San Francisco, CA, www.adobe.com) A software company that specialized in multimedia authoring tools and was acquired by Adobe in 2005. It was created in 1992 by the merger of Authorware, Inc. and MacroMind-Paracomp. Both Authorware and MacroMind were founded in 1984, and MacroMind merged with Paracomp in 1991. Carried forth under the Adobe banner, Macromedia's primary products were Dreamweaver, ColdFusion, Flex, Macromedia Director (Shockwave) and Flash. Flash Lite for mobile phones was introduced in 2003 and first used by Japan's NTT DoCoMo. See Adobe, Flash, Director and ColdFusion.