A color system for the design and printing industry by Pantone Inc. Carlstadt, NJ (www.pantone.com). Introduced in 2007 and pronounced "Go," it comprises more than 2,000 new Pantone shades to ensure reproduction accuracy on digital color presses. The first completely new system offered by Pantone in more than 45 years, Goe includes interactive software and tools for graphic artists. The system works with the original PMS standard, long depended upon by print providers for matching colors. Early adopters of Goe included Xerox, HP, Quark Inc. and Electronics for Imaging. See PMS.