A chip from TI that combines the hardware, software and design tools necessary to build next-generation digital video products. Introduced in 2005 and based on TI's C64x DSP plus a general-purpose ARM processor, the DaVinci technology gives video equipment manufacturers thousands of available features in pre-existing menus. The all-in-one chip will be used for products such as portable media players, video security systems, TV set-top boxes, and digital cameras. For more information, visit www.thedavincieffect.com. See ARM chips.