B2c definitions

B2C stands for business-to-consumer and means a business relationship where a company's customers are consumers, not businesses.
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B2C sales are driven by highlighting the advantages of the product and its usefulness.
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B2C sales are based on novelty, ease of use, appearance or price. Any one of these characteristics can influence the sale to a consumer.
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The B2C sale relies on the emotional feeling between a customer and a product.
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The sales volume is based on getting the customer to by more than one product. Entice them to get one for a friend or relative.
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With B2C sales, the sale is almost instantaneous. The customer decides to buy and pays right then.

An example of B2C is a live online chat between a cell phone provider and a customer.

An example of B2C is a customer buying a car from a car dealer.

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(Business to Consumer) A business communicating with or selling to an individual rather than a company. See B2B, B2G, B2E and X2X.
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