Apple-tv definition

(1) A smart TV set from Apple ("iTV"). Long rumored, in 2012, CEO Tim Cook stated that it would never happen. Pundits always thought it odd that Apple would deal with 100-pound TV cartons when its 10-ounce set-top box adds smart TV functions to any TV set (see definition #2).
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A video streaming service from Apple announced at the end of March 2019 for introduction later in the year. Featuring original shows and movies from Apple across all genres, Apple TV+ was designed to compete directly with Netflix and Prime Video. See Apple TV.
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