Always-a-bridesmaid-never-a-bride Definition
phrase
Said of a person who has potential that is never fulfilled.
Wiktionary
Origin of Always-a-bridesmaid-never-a-bride
Coined in 1925 as often a bridesmaid but never a bride for use in a United States advertisement for Listerine mouthwash (implying that the use of mouthwash could improve a woman's chances of marriage).
From Wiktionary
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