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window dressing

  1. the arrangement or display of goods and trimmings in a store window to attract customers
  2. statements, actions, or display designed to make something seem better than it really is

Related Forms:

See window dressing in American Heritage Dictionary 4

also win·dow dress·ing

noun
  1. a. Decorative exhibition of retail merchandise in store windows.
    b. Goods and trimmings used in such displays.
  2. A means of improving appearances or creating a falsely favorable impression: “The realignment … may be more window dressing than a substantive change in how the company does business” (Connie Guglielmo).

Related Forms:

  • winˈdow-dressˌer noun

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