- the arrangement or display of goods and trimmings in a store window to attract customers
- statements, actions, or display designed to make something seem better than it really is
also win·dow dress·ing
- a. Decorative exhibition of retail merchandise in store windows.b. Goods and trimmings used in such displays.
- A means of improving appearances or creating a falsely favorable impression: “The realignment … may be more window dressing than a substantive change in how the company does business” ( Connie Guglielmo )
(usually uncountable, plural window dressings)
- The decorative display of retail merchandise in store windows
- The goods and trimmings used in such display
- (idiomatic, uncountable) A means of creating a deceptively favourable impression of something or someone; something for appearance only.
- These latest modifications are mere window dressing, the same problems remain.
window dressing - Investment & Finance Definition
A portfolio that looks better than it is. For instance, a trader may sell his or her losing positions at the end of the quarter or fiscal year to make the portfolio look more positive and thus impress investors. Positions with a profit also may be sold in order to record a profit.