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To persuade a customer to buy more than he or she had intended.
up- + sell
From Wiktionary
In addition to getting a vehicle that has more seats, cargo space or towing power than you actually need, one common upsell is four-wheel drive.
When you go to buy an SUV you should be wary of a dealer who attempts to aggressively upsell you things that you do not need.
You may be able to upsell them on a different product or service plan.
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