A term coined by O'Reilly Media (2003) and referring to a second generation of the World Wide Web (WWW) as an enabling platform for Web-based communities of interest, collaboration, and hosted services.Web 2.0 supports mashing, which is a process of building new services from reusable components of other services. Applications include social bookmarking, calendaring, and VoIP. Really Simple Syndication (RSS) is one of the most popular tools associated with Web 2.0. See also RSS, VoIP, and WWW.